Table of Contents
Intro
In 2017, Jan Sapper, Paperlike's founder and CEO, developed and launched a screen protector for the iPad that became an instant hit with digital artists and notetakers.
Since then, we've come a long way.
Today, we sell professional accessories for iPad users worldwide through our Shopify store, Amazon, and retail stores. We've built a global team (25 amazing people from all over the world) and a brand that is well-respected in our community.
And that's where you come in. We're looking for a SEO Content Manager to own the strategy, quality, and output of the Paperlike blog, from keyword research and briefing, to writing, editing, and publishing. This is a hybrid role: part SEO strategist, part editor, part writer.
About this Role
You'll run our SEO content function end to end. That means using tools like Ahrefs and collaborating with our SEO consultant to identify content opportunities, building briefs for our freelance writing team, project-managing that team's output through review and revision, writing the shorter on-page SEO fixes yourself, and owning publication to the blog.
While you won't be required to write long-form blog content, strong writing skills are vital to this role.
We're not looking for someone who needs hand-holding on SEO or content ops. We're looking for someone who can run this function with ownership and deliver consistently.
Want to get a sense of Paperlike and our tone? Browse our blog here: paperlike.com/blogs/paperlikers-insights
Note: Not all of our posts are fully optimized yet, and a portion of our existing library needs to be restructured to fit our new SEO-focused blog template. That's part of what you'll be running.
What will you do as Paperlike's SEO Content Manager?
SEO & Content Strategy
- Identify high-opportunity keywords and content gaps with input from our SEO consultant, across both new content and our existing library
- Every published post, new or updated, is genuinely strong on on-page SEO: metas, headers, schema, FAQ blocks, and internal linking, all handled directly by you
- Our blog library gets fully migrated to the new SEO-optimized template, with freelance writers handling the rewrite under your briefing and review
- Paperlike content consistently shows up where people are actually searching: strong SERP positions and visibility in AI-driven results like Google AI Overviews and LLM-generated answers, across SEO, AEO, and GEO
- Product pages and other site pages benefit from your SEO eye too: you'll flag opportunities and recommendations for execution by our website team
Briefing, Editorial Review & Workbench Management
- Every brief is clear and complete enough that writers rarely come back with clarifying questions: search intent, target query set, angle, outline, internal links, CTAs, and acceptance criteria, all defined up front
- Every freelance draft meets our bar on SEO fundamentals and editorial quality before it's considered ready, with revision rounds that resolve issues quickly rather than drag on
- Day-to-day editorial review is fully owned, and the workbench runs smoothly with very little oversight needed
- The freelance writing team stays on track and on schedule, with a style guide and content checklist that keeps quality consistent across contributors
Publication & Operations
- Every post that's ready goes out clean, on time, and fully QA'd: formatting, tagging, metadata, internal linking checks
- Distribution opportunities (video, social) get flagged to the right team before a post goes live, not after
- Content performance gets tracked and fed back into strategy, so the plan keeps improving instead of staying static
This role is for you if:
- You can think like a strategist, edit like a pro, and project manage. All in the same week.
- You have 5+ years of experience across SEO, content strategy, or editorial management, ideally with time spent owning a function end-to-end rather than executing inside a bigger team
- You're strong in SEO, AEO, and GEO. You know what makes a piece rank in search results, get selected as a direct answer, and get cited by AI tools like ChatGPT and Claude
- You're comfortable doing real keyword research, and you can read Ahrefs data and turn it into a content plan someone can actually act on
- Your editorial eye is sharp: you know what's missing from a draft, what's off-brand, and how to fix it without rewriting the whole thing
- You write clean, confident short-form copy, and you have the writing instincts to recognize strong long-form work
- You've run an editorial calendar or content workbench with multiple contributors before, and nothing fell through the cracks on your watch
- You take ownership. You don't wait for someone to tell you the next move
- You care about the reader: clarity, trust, and momentum over keyword density
- You're comfortable working in Notion day to day. Experience with similar tools works too, as long as you can pick up Notion quickly
- You're comfortable working independently in a remote, async-first environment
- You write and edit in English at a native or near-native level, with a real feel for tone and colloquial nuance, not just technical correctness
Who will you work with (mostly)?
- Kayla. Head of Brand Awareness, who leads social, partnerships, and editorial content.
- Eliza. Our Head of Growth Marketing, who owns acquisition and SEO performance.
- Florens. Our SEO and Paid Search consultant, who identifies opportunities and leads high-level strategy, but not execution.
- Our freelance writers. Specialists who handle long-form drafting for both new posts and legacy rewrites. You'll brief and review their work on an ongoing basis.
- João. Our video guy. He films and leads any longform YouTube video based on blog posts, and the occasional short-form piece to help distribute blog content.
- Occasionally, other members of the marketing team for context, internal links, and distribution
Money, Time & Position Type
- This is a part-time role at roughly 20 hours/week.
- You can be based anywhere in the world, but we'd need you available for occasional video calls sometime between 9:00 and 17:00 CET.
- Either freelance (international) or employed (Germany).
- Compensation is competitive and tailored to your experience and location. As a global remote team, we pay fairly relative to where you're based.
The Company
Jan founded Paperlike in 2017 as a side project to solve his own need for a better iPad and Apple Pencil experience. Since he loves crowdfunding, he launched a Kickstarter for the Paperlike and was blown away by the response. He soon left his job and made Paperlike a full-time endeavor.
Now in 2026, we're a team of about 25 people. At our core, we still operate the same way: relentlessly focused on what matters, automating whatever we can to free our time and minds.
Our team is 100% remote, spread all over the world: from New York to Turkey, from Germany to China.
Our Core Values
🐣 Small Giant
Paperlike is a small giant. We strive to be the best in our niche but are comfortable not reaching for the stars. We look for healthy growth with as few people as possible. We're thrifty, not cheap. We leverage technology to achieve our goals wherever possible.
👑 Ownership
We take ownership of the role we have and think like an entrepreneur. That means taking responsibility, self-organizing, and operating with a "get shit done" attitude. We are brave and take risks. We own issues and handle them.
👩⚖️ Honorable & Human
We are honest and vulnerable and are proud of a safe work environment where everyone can be themselves. We care about mental health. We run a strict no-asshole policy. We're honorable. Our word and handshake count, and we put our action where our mouth is. We treat customers and partners as people, not numbers.
💎 Growth Mindset
We strive to be content, but we're never satisfied. We want to be the best in class. Continuous learning and being on top of trends is ingrained in our DNA. Bringing learnings into action is key. We use our creativity to solve complex situations and don't rely on standards.
FAQ
- What does the hiring process look like?
After submitting your application, qualified candidates will be invited to an initial interview. If we decide to move forward with you, there will be a paid trial test and we will decide from there.
- Why is this a freelance position outside of Germany?
Simply put: We're a German company, and it's much easier to work across borders with the best candidates using a freelance structure. The majority of our team works on a freelance basis. We're still one team and it doesn't feel like internal vs. external. If you NEED an employee contract, please let us know and we'll try to find a way.
Any other questions? Write kayla@paperlike.com.