Intro

In 2017, Paperlike's founder and CEO, Jan Sapper, developed and launched a screen protector for the iPad that became an instant hit with digital artists and notetakers.

Since then, we've come a long way.

Today, we sell professional accessories for iPad users worldwide via our Shopify store, Amazon, and in retail stores worldwide. We’ve built a global team (24 amazing people from all over the world) and a well-respected brand in our community.

About this Role

At Paperlike, we’re all about creating great digital experiences for creatives and professionals. That’s why we’re looking for a Content & Conversion Manager who can craft high-performing product listings across multiple sales channels—particularly Shopify and Amazon.

This role is all about turning product pages into conversion machines. You’ll use your expertise in copywriting, SEO, CRO, and consumer psychology to optimize our listings and ensure they not only look great but also drive sales. Working closely with our creative, marketing, and e-commerce teams, you’ll define what text, images, and videos make for the best possible product presentation.

We’re looking for someone who loves digging into data, thrives on continuous optimization, and has a deep understanding of what makes online shoppers click “Add to Cart”.

And to make this clear, this role isn’t just about tweaking product listings. It’s about crafting a narrative that converts browsers into buyers across sales channels, bringing fresh ideas to the table, and continuously pushing the boundaries of what great e-commerce content looks like—ensuring our product pages set the standard for e-commerce best practices in our industry.

What will you do as E-Commerce Content & Conversion Manager?

As our Content & Conversion Manager, you’ll be the driving force behind our product communication, ensuring it informs, engages and converts. Here’s what that looks like in practice:

Content Creation & Conversion Optimization

Write compelling, SEO-optimized product copy (titles, bullet points, descriptions, A+ content) for Shopify and Amazon listings.
Inform the creative assets (images, graphics, videos, infographics) needed to increase conversions and collaborate with the creative team to develop them.
Ensure that all product content aligns with our brand voice and persuasive storytelling principles.
Continuously test, analyze, and refine product content based on performance data to help customers make a purchase decision.
Optimize product messaging not only for Shopify and Amazon but also for retail partners, ensuring a consistent and compelling brand presence across all sales channels.
Our goal is for Paperlike’s product pages to be the gold standard for iPad accessories—where every feature, benefit, and visual speaks directly to our ideal customer and eliminates purchase hesitation.

Project & Stakeholder Management

Own the content development process for product pages, coordinating across Shopify, Amazon, and creative teams.
Act as a quality gatekeeper. You know what great looks like and you use creativity and team-work to to get from good to outstanding.
Beyond optimizing existing pages, you’ll have the opportunity to shape new product launches, influence packaging and messaging, and drive insights that impact Paperlike’s long-term growth.

Market Research & Competitive Analysis

Stay on top of market dynamics on Amazon and other marketplaces to understand our position in the market and identify trends, gaps, and opportunities.
Use our USPs to clearly differentiate our products in the market and help them stand out.
Stay up to date on Amazon listing trends, SEO changes, and consumer behavior insights to keep our content ahead of the curve.

In short, you’ll make sure our product listings are optimized, engaging, and performing at their best—so that every potential customer who lands on our pages is one step closer to making a purchase.

This role is for your if:

You have experience in e-commerce content creation, particularly for Amazon and Shopify, and know how to craft product pages that drive conversions.
You understand the psychology of online shopping—what makes people click, scroll, and buy.
You’re a strong copywriter who can turn product features into engaging, benefit-driven content that resonates with customers.
You know how to optimize for SEO and have experience with Amazon A+ Content / Enhanced Brand Content.
You’re experienced in working with designers, photographers, and videographers to develop high-quality visuals that complement your copy.
You have strong project management skills—you can juggle multiple listings, deadlines, and stakeholders without dropping the ball.
You love digging into data and analytics, using insights to test, tweak, and improve product pages over time.
You’re always keeping an eye on competitor trends, industry updates, and marketplace changes, ensuring our product listings stay ahead of the curve.
You enjoy working in a collaborative, cross-functional team, but you’re also proactive and able to own your projects from start to finish.

Bonus points if…

You’ve built deep experience in conversion optimization, you develop a sixth sense for what works. We want someone who can trust their gut, backed by data, and confidently steer our product pages and product communication to their best performance.
You understand Amazon advertising and how it interacts with content strategy.
You have experience with Shopify product page builders and other e-commerce tools.
You’re passionate about iPads, tech, design, or digital creativity—just like our customers!

Success in this role means:

Amazon and Shopify conversion rates improve significantly within six months, with measurable lifts in add-to-cart and checkout rates.
Our product pages set the gold standard for iPad accessories. Whether a customer is a pro artist, student, or casual user, they immediately see why Paperlike is the right choice for them.
Content drives efficiency in paid marketing. High-performing, A/B-tested product pages lead to better return on ad spend (ROAS) and lower acquisition costs.
We outperform competitors on critical keywords and improve organic search rankings, making our products easier to discover.
Every product launch is backed by persuasive, data-driven content. You’ll have the freedom to experiment with fresh storytelling techniques, test innovative formats, and push creative boundaries to continuously refine what works best. New product pages go live with compelling copy, optimized assets, and a strong foundation for success.

Who will you work with (mostly)?

As the Content & Conversion Manager, you’ll collaborate closely with different teams to ensure product listings are optimized for success. Here’s who you’ll be working with the most:

Sebastian (Head of Marketing) - Is currently the person in Paperlike that can best communicate our products’ value for conversion. You will work closely with Sebastian to understand the overarching marketing strategy and execute this role’s activities in marketing operations.
Lukas (Head of Product Management) – Oversees product strategy and execution. You will work closely with Lukas to deeply understand our product line and be involved in product-oriented aspects like user feedback & product lifecycles. With this deep understanding you develop high-converting product pages and optimize content across sales channels.
Jan (CEO & Head of Development & Innovation) – Leads product development and innovation. You’ll gain deep insights into our products from the earliest stages of development, ensuring that every product story is told in the most compelling way possible.
Joss (Creative Production Lead) – Responsible for all visual assets. You will work with Joss to develop high-quality images, graphics, and videos that enhance product pages and improve conversion rates.
Mai (Amazon Manager) – Manages Paperlike’s presence on Amazon across the globe (Primarily USA & Europe). Collaboration with Mai will focus on optimizing listings, staying ahead of marketplace trends, and aligning content with Amazon’s best practices.

Beyond these key team members, this role will also engage with the marketing, PPC, and e-commerce teams to ensure product content aligns with broader campaigns and drives conversions across all channels. This is a highly collaborative position at the intersection of product, content, design, and sales optimization.

Money, Time & Position Type

This role can be filled anywhere in the world, but we'd need you to be available for occasional video calls with the team somewhere between 9:00 and 17:00 CET.
This is a full, to part-time position (full time to 20 hours per week), although you’re absolutely flexible in when and where you work.
Pay is highly competitive and commensurate with experience.
Either freelance (international) or employed (Germany), see more in the FAQ.

About Paperlike

Why Paperlike?

Leave your mark on the company. With around 24 people, you’ll have a huge impact on Paperlike’s future.
Join an incredible team. You’ll get to work closely with highly skilled individuals, many of whom are experts in their field of focus. We’ll provide what you need to put your skills into action and then get out of your way. Great talent and strict focus allow us to work in a calm environment.
Work remotely with a flexible schedule. Paperlike is a 100% remote company with employees and contractors all over the globe. You'll have the freedom to travel, work, and explore your passions whenever and wherever you like.
We're profitable and investment-free. Paperlike has been profitable since the beginning (2017), and we've never taken any equity investment. All our ventures are funded through product sales. That means no external pressure to reach unrealistic numbers. No need to endlessly grow. We focus on the products we're good at and that we enjoy.

Company Mission

At Paperlike, we provide top-quality iPad accessories designed specifically for creators and doers. Whether we create them ourselves or source them from trusted partners, you can trust that, when you shop with us, you get the best accessories to help you do your best work.

Our Products

We started Paperlike as a screen protector brand that accidentally (then deliberately) created a new category in iPad accessories.

Today our screen protector, the Paperlike, is still our flagship product and what we’re most known for. In its third iteration, the Paperlike helps creatives, students, teachers, and productivity geeks to achieve a better experience while writing and drawing on their iPads.

The surface technology, called Nanodots, gives the user more precision, better stroke resistance, and increased endurance when writing or drawing while maintaining minimal light refraction to keep the display as clear as possible.

By now, we extended our product line to other accessories that assist prosumers and professional using the iPad for work and play.

The Company

Jan founded Paperlike in 2017 as a side-project to solve his own need for a better iPad and Apple Pencil experience. Since he loves crowdfunding, he launched a Kickstarter for the Paperlike and was blown away by the response. He soon left his job and made Paperlike a full-time endeavor.

Jan grew the business quickly with minimal outside help, using a laser focus and tons of automation, before bringing in additional help to continue scaling.

Now in 2025, we're a team of about 24 people. However, at our core, we still operate the same. We relentlessly focus on the things that matter and automate whatever we can to free our time and minds.

Our team is 100% remote and is spread all over the world — from New York to Serbia, from Germany to China.

Our Core Values

🐣 Small Giant

Paperlike is a small giant. We strive to be the best in our niche but are comfortable not reaching for the stars. We look for healthy growth with as few people as possible. We're thrifty, not cheap. We leverage technology to achieve our goals wherever possible.

👑 Ownership

We take ownership of the role we have and think like an entrepreneur. That means taking responsibility, self-organizing, and operating with a "get shit done" attitude. We are brave and take risks.

We own issues and handle them.

👩‍⚖️ Honorable & Human

We are honest and vulnerable and are proud of a safe work environment where everyone can be themselves. We care about mental health. We run a strict no-asshole policy. We're honorable. Our word and handshake count, and we put our action where our mouth is.

We treat customers and partners as people, not numbers.

💎 Growth Mindset

We strive to be content, but we’re never satisfied.

We want to be the best in class. Continuous learning, and being on top of trends is ingrained in our DNA. Bringing learnings into action is key. We use our creativity to solve complex situations and don't rely on standards.

FAQ

What does the hiring process look like?

After receiving applications, we invite candidates that may fit best to the role to an initial interview. We also inform applicants if their application isn’t a fit. If we decide to move forward with a candidate, we will follow up with a final interview with Sebastian, Lukas & Jan.

Why is this a freelance position outside of Germany?

Simply put: We're a German company, and it's much easier to work across borders with the best candidates using a freelance structure. The majority of our team works on a freelance basis. We're still one team and it doesn't feel like internal vs. external. If you NEED an employee contract, please let us know we'll try to find a way.

Any questions? Write lukas+jobs@paperlike.com

Want to apply? Please fill out the form below. We’re excited to meet you!

E-Commerce Content & Conversion Manager