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Social Media & Community Manager

Intro

2017, Jan Sapper, Paperlike's founder, developed a screen protector for the iPad that became an instant hit with digital artists and notetakers. Since then, we've come a long way.

Today we sell accessories for pro iPad users worldwide on our Shopify store, Amazon, and a growing number of retailers. We're pretty proud of the team we built (20 amazing people from all over the world) and the brand Paperlike that is well-respected in our community.

And that's where you come in. We laid the foundation, and now you can build on top of it as our new Social Media and Community Manager.

Why Paperlike?

  1. We’re a small team creating amazing products for a fun niche: professional iPad users — from students to professional illustrators and beyond.
  2. Leave your mark on the company. With only 20 people, you’ll have a huge impact on Paperlike’s future. As the Social Media & Community Manager, you're ultimately responsible for all the content and interactions on our social channels. You share our original content and set up fun collaborations with creators from our community.
  3. Join an incredible team. You’ll get to work closely with many highly skilled individuals, many of whom are experts in their field of focus. We’ll provide what you need to put your skills into action and then get out of your way. Great talent and strict focus allow us to work in a calm environment.
  4. Work remotely with a flexible schedule. Paperlike is a 100% remote company with employees and contractors all over the globe. You'll have the freedom to travel, work, and explore your passions whenever and wherever you like.
  5. We're profitable and investment-free. Paperlike has been profitable since the beginning (2017), and we've never taken any equity investment. All our ventures are funded through product sales. That means no external pressure to reach unrealistic numbers. No need to endlessly grow. We focus on the products we're good at and that we enjoy.

About this Role

Paperlike’s growth as a brand is deeply rooted in our community. We’ve gotten love from techie YouTubers doing reviews and managed to build a thriving Instagram following. We’ve also partnered with creators to make exclusive resources like brush sets and other digital goodies for our community. Most of this success was pioneered by Chloe, our current social media manager. As she moves on to the next step in her career, you’ll step in her shoes and take our social media and community efforts to the next level.

What will you do as Social Media & Community Manager?

Your job will be to manage and develop our social media presence, be active in the community, and forge cool collaborations with creators in our space.

We expect you to build a strategy and get it into action. But don’t worry! You won’t do this alone. You’ll be able to lean on other team members to help you accomplish your goals.

Manage Social Channels

  • Our Content team makes amazing blog articles. You’ll make sure the blog articles translate to social media and distribute the content to our platforms.
  • You engage with our followers and the iPad community (creatives, students, etc.).
  • You find interesting experts/ influencers or other brands to develop giveaways on social. This involves a bit of budgeting and project management.

Strategy

  • You are responsible for our social strategy and getting it into action.
    • Which platforms should we focus on?
    • Should we invest in a Clubhouse presence?
    • Hire four Gen Z TikTok creators?

Collaborate & Create Goodies

  • We work closely together with Paperlike Experts to create resources and goodies for our customers and our audience.
    • This includes Procreate brush sets, digital planners, exclusive wallpapers, and other opportunities where we’ve had great collaborations.
    • You’ll plan the creation and budget for additional giveaways, project manage the creation process, communicate with the creator, and, finally, handle the payment.

Bonus: Be a face of the company

  • You’ll also create content yourself. From YouTube Stories to Instagram Reels and TikTok videos, you’ll be responsible for presenting content in an engaging way.

Bonus: Build and Manage a Team

  • Currently, our social media efforts are a one-woman show, but maybe we want to expand?!
  • It would be great if you have the capabilities and like to build and manage a team around social media and community.

This role is for you if:

  • You thrive in an environment that gives you a lot of freedom to develop and achieve your goals. We work with little oversight and lots of ownership.
  • You get shit done. You know when to take a step back and fine-tune the direction you're going and when to move.
  • You are experienced in managing a brand's social media presence (bonus points if your experience is with other D2C e-commerce brands).
  • Posting on Instagram is all fun, but you also cherish the not-so-glamorous work of budgeting, analytics, and content planning.
  • Ideally, you are already active as a creator in the interwebs, but you like the idea of getting paid.
  • You 100% identify with our core values (see below).

Who will you work with (mostly)?

You will be very independent in your work, but these are the people you probably work with the most:

  • Sebastian, Head of Marketing and currently accountable for the shop. He will be your direct manager and be responsible for onboarding.
  • Scott runs Content Marketing. He is responsible for all of our written content. You’ll work with him to distribute our content pieces on social media, and he’ll serve as an editor for your written content.
  • Chara owns brand awareness and mostly influencer and affiliate marketing. Since you have a lot of overlap, Chara will be a very close colleague.
  • Marie works in Customer Support but mainly focuses on the questions customers have on our social channels. She’s got your back and will answer all those, “When is my order coming?” questions.
  • Deniz is our Asset Designer. Whenever you need a fancy overlay for an Instagram post that you want to publish, he’s your man.

Money, Time & Position Type

  • This role can be filled anywhere in the world, we'd just need you to be available for occasional video calls with the team somewhen between 9:00 and 17:00 CET.
  • This is a full-time position (30h+ /week).
  • Pay is highly competitive and commensurate with experience.
  • Either freelance or employed (see more in the FAQ). We prefer freelance setups in international settings but can look into employment if needed.

Paperlike

Company Mission

At Paperlike, we believe less is more. We imagine a world where we can enjoy the benefits of digital tools without sacrificing the tactile feel of traditional tools like pen and paper.

We enable creators and doers to do their best work with prosumer tech accessories.

The Product

The name of the brand is the hero product. Paperlike is the iPad screen protector for creatives, students, teachers, and productivity geeks. Paperlike enhances the display surface to feel more like paper, especially when using the Apple Pencil. The technology used to create the product gives the user more precision, better stroke resistance, and increased endurance when taking notes or drawing. We developed a special surface technology, called Nanodots, that combines the perfect paper-feel with minimal light refractions, so the display remains as clear as possible. Recently we developed several additional products that improve working with the Apple Pencil and the Paperlike, like Pencil Grips or a Cleaning Kit.

The Paperlike is sold worldwide, through our Shopify site, Amazon marketplaces, and retail.

The Company

Jan Sapper founded Paperlike in 2017 as a side business to solve his own need for a better iPad and Apple Pencil experience. Since he loves crowdfunding, he started one for the Paperlike and was blown away by the response. He soon left his job (actually he was fired, which is a funny story for another time) and made Paperlike a full-time endeavour. Jan grew the business quickly with minimal outside help, using laser focus and tons of automation.

Now in 2022, we're a team of about 20 people but, at the core, we still operate the same. We relentlessly focus on the things that matter and automate whatever we can to free our time and minds.

Our team is 100% remote and is spread all over the world, from New York to Serbia and from Germany to China.

Our Core Values

🐣 Small Giant

Paperlike is a small giant. We strive to be the best in our niche but are comfortable not reaching for the stars. We look for healthy growth with as few people as possible. We're not cheap but thrifty. We leverage technology to achieve our goals wherever possible.

👑 Ownership

We take ownership of the role we have and think like an entrepreneur. That means taking responsibility, self-organization, and a "getting shit done" attitude. We are brave and take risks.

👩‍⚖️ Honorable & Human

We are honest and vulnerable and are proud of a safe work environment where everyone can be themselves. We care about mental health. We run a strict no-asshole policy. We're honourable, and our word and handshake count. We put our actions where our mouth is.

💎 Growth Mindset

We are content, not satisfied.

We want to be the best in class. Continuous learning and being on top of trends are ingrained in our DNA. We use our creativity to solve complex situations and don't rely on standards.

FAQ

  • What does the hiring process look like?
  • After submitting your application, qualified candidates will be invited to an initial interview. If we decide to move forward with you, we will follow up with a final interview with Jan and Sebastian.

  • Why is this a freelance position?
  • Simply put: We're a German company, and it's much easier to work across borders with the best candidates using the freelance structure. Actually, the majority of our team works on a freelance basis. We're still one team and it doesn't feel like internal vs. external. If you NEED an employee contract, please let us know we'll try to find a way.

Any other questions? Write sebastian@paperlike.com. Please use the form below to apply.

Apply

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